Niche Relevance

How topically related a linking site is to yours.

Definition

Niche (or topical) relevance measures how aligned the content and audience of a linking site are with yours. A highly relevant link from a smaller niche blog usually outperforms an off-topic link from a high-authority site, because Google weights contextual fit heavily.

Key points

• Check the linking page's topic, not just the domain.
• A SaaS marketing blog linking to your SaaS landing page is high relevance.
• Off-topic high-DA links can even look manipulative.