E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness.

Definition

E-E-A-T is Google's quality framework guiding human raters and indirectly informing algorithms. The first E (Experience) was added in December 2022 to emphasize first-hand experience, especially for YMYL (Your Money or Your Life) topics like health and finance.

Key points

• Author bios, credentials, and citations all reinforce E-E-A-T.
• Backlinks from trusted, authoritative domains directly boost A and T.
• First-hand content with original screenshots or case data scores higher on Experience.