Internal Linking

Links between pages on the same domain.

Definition

Internal linking connects pages within a single website. It helps Google crawl and understand your site's structure, distributes link equity from strong pages to weaker ones, and guides visitors deeper into your content.

Key points

• Use descriptive anchor text — "anchor text best practices" beats "click here".
• Link from high-authority pages to pages you want to rank.
• Audit orphan pages (zero internal links) and connect them.