Outbound Link

A link from your site to an external domain.

Definition

An outbound (or external) link points from a page on your site to a different domain. Linking out to authoritative, relevant sources can build topical trust and signal that your content is well-researched.

Key points

• Don't fear outbound links — they don't "leak" rankings when used appropriately.
• Use rel="nofollow" or rel="sponsored" for paid/affiliate links.
• Open external links in a new tab only when it benefits the user.